Monday, 7 February 2011

Superbowl Commercials, Opening, & Half-Time Show as Fashion Inspiration

Fashion inspiration may come from any and all of our experiences. In the United States, possibly the most televised sporting event is the (American) National Football League's Superbowl championship match. This year, it was between the Pittsburgh Steelers and Green Bay Packers. Although the look of american football gear has not changed drastically (though technology of the clothes, gear, etc. is another story), it can still be used for some inspiration. Perhaps more importantly, though, the surrounding elements of the Superbowl, such as the commercials,opening, and half-time show may be used for fashion inspiration.

There are some pronounced themes present throughout the commercials. Many of the commercials are based around fantasy & science-fiction genres with particular emphasis on cowboys and aliens. Many of the movie previews aired during this time have at least a few war-themed elements, but few, if any, are in the realm of realistic fiction. Many new technological gadgets are advertised, with particular emphasis on portable hand-held electronics with touch screens. This may point to the future in technology.

The emphasis on technology was even seen in the Superbowl's half-time show. As one person told me, it appeared to be TRON inspired. The body line most emphasized in the outfits for the dancers and performers is an inverted triangle, starting with large shoulder pads at the top and narrowing towards the waist. The line of the lower half of the body was more or less straight, although the line had slight variations from one group of people (or performer) to the next.

What affects do you think the trend towards electronic apparel and the current interest in science fiction will have in future fashions? Do you think shoulder pads will make a comeback any time soon?

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