Friday 18 February 2011

Fashion Universities: Cal Poly Pomona University

California State Polytechnic University, Pomona's Apparel Merchandising and Management department (within the College of Agriculture) offers a great program for those wanting to work in the apparel industry. This is perhaps one of the most under-rated fashion-related programs within the United States. The program requires students to learn about the whole apparel production & retail processes and then choose a particular area of specialization to study in greater detail. The classes follow the university's motto of "learn by doing". Students may specialize in either Apparel Production or Fashion Retailing. Within Apparel Production, students may either follow the International Apparel Management track or the Fashion Design Management track.

The Apparel Merchandising & Management (AMM) department works with local apparel business personnel in order to maintain an overall good quality program that is relevant to the industry. For instance, students wanting to take the International Apparel Management track would need to take an Industrial Engineering class in order to learn about streamlining processes, work efficiency ratios, etc. Fashion retailing students, on the other hand, are required to take a basic class in economics. Fashion design students, on the other hand, are required to take certain art classes that is not required of others. All of the students majoring in Apparel Merchandising and Management, however, are required to take particular management & general business courses such as accounting and leadership. In their last year, apparel production option students work with American Apparel to design and oversee production of a clothing line that is later sold on campus. The final year retail students are then required to display the clothing at various places on campus and buy more items to supplement the selection produced by the previous year's final year production students. Every year, the final-year retail students attend MAGIC in order to select merchandise for the on-campus stores.

What makes this university's program so unique is that it isn't a "consumer sciences" major. It isn't simply "fashion design" or "fashion buying/merchandising". It's "Apparel Merchandising & Management". The program is designed to cover the whole process of apparel production and is meant to prepare its graduates for working in management positions within the industry. Furthermore, it is accredited not only because the program is at a public (state) university, but is also one of 13 universities nationwide to be accredited by American Apparel and Footwear Association. It also happens to be my alma mater.

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